Axtria

Axtria builds agentic AI-powered software and analytics for life-sciences teams, connecting data, analytics, and technology across commercial, clinical, and evidence workflows. Its work includes commercial performance measurement, custom AI and data science, incentive compensation, territory operations, master data management, customer 360, and real-world evidence.

Commercial Performance and Field Execution

• Measure promotional channel performance, assess budget allocation, and identify effective promotional mixes with Axtria MarketingIQ, its AI-powered marketing analytics solution.
• Manage territories, balance workloads, and support roster decisions with Axtria SalesIQ, its end-to-end sales planning and operations solution. Axtria also provides incentive compensation management and account planning with shared views of stakeholders, initiatives, and progress against goals.

Customer Engagement and Decisioning

• Orchestrate compliant omnichannel execution with Axtria CustomerIQ, its omnichannel customer engagement solution. The work includes AI-driven next best action recommendations, channel coordination, and CRM implementation tailored to commercial and medical needs.
• Support forecasting, customer segmentation, targeting, and call planning by modeling demand, identifying high-potential customer segments, and designing engagement plans across personal and non-personal channels.

Data, AI, and Real-World Evidence

• Unify records and support trusted data access through master data management and customer 360 work. Axtria DataMAx, its commercial data management offering, provides a shared view where clinical trial, CRM, patient, sales, and third-party datasets converge.
• Develop custom AI and data-science solutions, including predictive modeling. Axtria InsightsMAx.ai, its cloud analytics platform, gives teams an environment to build, scale, and deploy custom AI solutions. Analyze real-world evidence across treatment, dosing, payer, disease burden, post-market, and comparative-effectiveness questions. For market access, Axtria predicts how contracting changes affect brand share to inform rebate negotiations, designs pricing and payer strategies, and builds economic models and systematic literature reviews for HEOR.

Clinical and Market Evidence Workflows

• Support study planning with protocol development informed by real-world data, feasibility and site-selection analysis, and patient eligibility assessment. ClinSite, its study feasibility and site-selection solution, processes multiple clinical and research data sources to answer feasibility questions.
• Coordinate Phase IV programs, oversee vendor selection and management, and automate selected clinical and regulatory deliverables. ProtoKaaS, its suite of AI agents for clinical documents, drafts and validates ICH M11 protocols and generates first-draft clinical study reports for medical-writer review. LUCCID extracts structured concepts from clinical documents and EHR records for EDC integration, and TrialScapeAI shows clinical teams which trials compete for their patients and where.

Best Fit

• Life-sciences organizations seeking commercial analytics, field and customer operations, data management, custom AI development, clinical research support, or real-world evidence services.
• Teams that need analytical and operational support across commercial planning, clinical development, market access, and evidence-generation workflows.