CREATION.co

CREATION.co is an HCP digital intelligence company. Its CREATION Intelligence platform shows what HCPs are saying to each other online, how scientific thinking is changing and which HCPs are shaping the discussion. CREATION Pinpoint, its online HCP conversation insights tool, guides digital personas and HCP segmentation, and the Digital ATU tracks HCP views of a product and its competitors in real time.

HCP Intelligence and Scientific Influence

• Identify relevant experts and peer influence: the HCP Impact module within CREATION Intelligence helps teams understand healthcare professionals shaping digital scientific conversations.
• Discover digital opinion leaders (DOLs) and create engagement plans to build strong relationships with them.
• Understand online HCP discussion with CREATION Intelligence and use CREATION Pinpoint to analyze stakeholder voices and guide segmentation.

Congress and Medical Affairs Planning

• Interpret scientific meeting conversations before, during, and after congresses, including the HCPs shaping relevant discussions, through congress intelligence and reporting.
• Plan and run advisory board sessions by selecting priority digital opinion leaders, identifying themes in HCP views, and facilitating discussion aligned with organizational goals.
• Train MSL teams using local data on HCP behaviours from CREATION Pinpoint, so they can have focused conversations and build strong relationships with HCPs.

Market and Competitive Insight

• Compare HCP views of a company and its competitors by analyzing online discussions to generate commercial insights.
• Combine real-time organic HCP conversations with HCPs' answers to direct questions in Digital ATU reports, with the rapid primary market research run through its collaboration with Sermo.

Safety and Dissemination

• Identify and evaluate drug safety signals by analyzing social media context around a product to inform product decisions and patient safety.
• Film KOL and DOL interviews about new data during congresses, with clips edited, approved and ready to share while the meeting is still taking place.

Best Fit

• Medical affairs, commercial, and safety teams that need HCP conversation intelligence, expert identification, congress insight, or social-media-based signal detection.
• Organizations planning advisory boards, HCP engagement, primary market research, scientific meeting analysis, or rapid dissemination of new congress data.