Precision AQ

Precision AQ is empowering access to life-changing medicine for all. It helps pharma and biotech leaders turn data chaos into clarity by integrating technology, expertise and strategy to make access actionable and precise, spanning the commercialization journey from real-world data research to patient communications.

Market Access and HEOR

• Plan access from prelaunch through loss of exclusivity: payer value propositions and value stories, coverage and reimbursement strategy, pricing and HTA submissions. Landscape research uses advisory boards, in-depth interviews, surveys and Rapid Pulse, its high-speed survey and analysis offering, and on-staff former access decision-makers run payer panels and mock P&T committees.
• Build HEOR strategy and evidence plans, cost-effectiveness and budget impact models, network meta-analyses and indirect comparisons, and studies on existing data sources that quantify disease burden and treatment patterns.
• Equip field teams with AccessGenius, a messaging engine that combines formulary, claims and transaction data and aligns perception with reality at the individual HCP level. AccessGenius Insights gives reps practice-specific payer intelligence for pre-call planning, and AccessGenius IQ trains teams on the messaging. OncoGenius shows formularies, EHR treatment plans and pathways for a product across leading US cancer centers.

Medical Communications and KOL Engagement

• Identify, profile and engage KOLs and DOLs through engagement plans, advisory boards, speaker training, symposia and congress services. Navigator365 Matrix, its turnkey DOL platform, tracks digital voices' insights, sentiment and influence.
• Develop scientific narratives, publication plans, abstracts, posters and manuscripts, HCP medical education, and sales, account management and MSL training curricula.

Brand, Communications and Data

• Build brand strategy and launch plans backed by market research, creative campaigns, modular content, disease awareness campaigns, corporate profiles and investor relations.
• Connect account strategy and field-force execution with DecodeRx Provider, which reveals relationships within the institutional hierarchy, and unify payer reporting with DecodeRx Payer, which maps transaction and formulary data to a common real-world payer definition.
• See patients' insurance status, financial burden and access barriers in real time with PatientLens, map the patient journey, and design patient access programs.

Clinical Trial Start-Up

• Activate sites faster with SHERPA, its clinical trial EHR order set solution: board-certified oncology pharmacists and informatics specialists turn a protocol into a sponsor-validated EHR build guide. EHRconnect gives site-specific EHR steps to identify patients who meet a study's inclusion and exclusion criteria.

Best Fit

• Pharma and biotech teams planning access, pricing, HEOR evidence and launches, and medical, commercial and clinical teams that need KOL engagement, scientific communications, field data or faster trial start-up.