Real Chemistry

Real Chemistry connects science with storytelling to help medicines and therapies reach their full market potential, bringing creative, media, communications, data and analytics, and medical communications together for healthcare brands.

Brand, Media and Communications

• Build and activate healthcare brands through strategic creative campaigns, brand positioning, HCP media planning, and patient and consumer marketing. Real Chemistry also coordinates launch communications and rollout programs.

Engage Audiences and Measure Performance

• Coordinate HCP engagement across channels with an omnichannel orchestration platform, including real-time personalization, next-best-action deployment, investment decisioning and closed-loop measurement. MaestroHCP supports individual HCP journey design by recommending message, channel and timing from engagement signals.
• Guide commercial decisions with market research, social and digital conversation analysis, audience segmentation, patient journey and population analytics, and commercial performance measurement covering omnichannel performance, field engagement, business outcomes and ROI. HealthGEO shows how a brand’s science appears in AI-generated answers to patients, HCPs and investors, and helps manage that reputation.

Advance Medical and Scientific Programs

• Plan medical affairs and education programs, including advisory boards, KOL and stakeholder engagement, field medical training, speaker bureaus, peer-to-peer engagement, and publication planning and execution. ANATOMI, its AI ecosystem, works across marketing, medical affairs, communications, advertising and media.
• Develop scientific communications, publication materials, congress presentations and dissemination programs that translate complex data for healthcare professional and patient audiences.

Support Corporate, Policy and Market Access Work

• Shape corporate communications, public relations and investor communications across investor messaging, analyst events, IPOs, M&A and other financial milestones.
• Support policy and access objectives through policy analysis, coalition development, advocacy, payer and policymaker education, value communications, and communications aligned with government affairs efforts.

Best Fit

• Best fit for biopharma and healthcare organizations seeking coordinated support across brand and media activation, audience insights, scientific communications, medical affairs, corporate communications and policy engagement.