WPP Life Sciences Platforms

WPP Life Sciences Platforms combines configurable life-sciences platforms with advisory and services work across Medical Affairs, compliance, data, and AI. Its X-Fly insights management platform brings field insights, advisory board feedback, medical information inquiries, and congress outputs into one analytics environment for Medical Affairs. Its other products cover KOL management, HCP operations, feasibility analysis, and medical information analytics.

Medical Affairs Intelligence and Engagement

• Medical Affairs teams can standardize field insights globally in X-Fly and triangulate them across touchpoints. At congresses, they can capture insights in real time through mobile workflows, apply AI tagging, view live dashboards, and receive same-day strategic reports. The platform also supports pre-congress abstract analysis, KOL mapping, strategic questions, and configured capture templates.
• Field Medical and KOL teams can manage expert profiles, engagement histories, planning calendars, interaction records, and compliant scientific-exchange capture in structured workspaces. These workflows support cross-functional coordination while keeping function-specific sensitive content firewalled.

HCP Compliance and Program Operations

• Compliance and operations teams can manage HCP engagements from needs assessment and selection through FMV checks, contracting, payment, and transparency reporting with Hyperfly.
• Speaker programme managers can coordinate faculty selection and training, event scheduling, contracting, and post-event payment. The platform also captures transfer-of-value data and compiles it into transparency report formats for Sunshine Act, EFPIA, and local requirements.

Data, Feasibility, and Medical Information Analytics

• Clinical development teams can combine inconsistent data sources through ingestion, disambiguation, conflict resolution, business logic, and aggregation at investigator, site, country, and study levels. PRISM supports configurable criteria and scoring to rank countries, investigators, and sites for feasibility decisions.
• Medical information teams can monitor inquiries for rising safety-adjacent themes, unexpected patterns, and off-taxonomy topics, and send curated briefings with rationale and evidence context to safety teams.

AI Strategy and Custom Solutions

• Digital and transformation leaders can define AI readiness roadmaps, conduct objective audits, and receive engineering guidance, expertise transfer, and change-management support for science-led transformation.
• Organizations with proprietary medical or commercial problems can commission bespoke, high-security AI systems and data workflows designed around their data assets, security requirements, and business logic.
• Teams moving their CRM can use its Switch-to-Salesforce Modernisation services to transition from Veeva to Salesforce Life Sciences Cloud.

Best Fit

• Life-sciences Medical Affairs teams needing structured congress intelligence, field insight capture, KOL engagement, and performance dashboards.
• Compliance, clinical development, data, and transformation leaders seeking configurable platforms or bespoke systems for defined operational workflows.