PharmaForceIQ

PharmaForceIQ’s Optichannel 360 is an AI-native commercial execution platform that coordinates digital and field HCP engagement in real time for launch and growth. It acts on clinical signals within 48 hours, and live dashboards show which touchpoints drove script lift. Its portfolio spans commercial engagement, analytics, media, personalization and medical affairs workflows.

Commercial Engagement and Decisioning

• Coordinate HCP journeys across channels through a digital orchestration system that harmonizes engagement strategy and delivers experiences through a single system.
• Guide field actions with next-best-action suggestions embedded in CRM, using field signals and recent HCP journey context such as email opens and ad clicks. The system is grounded in 100M+ validated field signals.

Measurement, Targeting and Personalization

• Measure campaign impact from exposure to outcomes at the individual-HCP level, with real-time dashboards showing which actions led to new prescriptions, where spend is working and where to pivot.
• Plan HCP media buying and reach across endemic and non-endemic channels using varied targeting tactics for HCP and DTC audiences; support patient and consumer marketing through optichannel approaches across relevant channels. Personalize sequences from live signals based on real-time HCP behavior, rather than outdated lists.

Launch and Medical Affairs Workflows

• Execute pharmaceutical launches through an optichannel HCP engagement platform that acts on real-time information across the optimal channel mix.
• Deliver HCP medical education across channels for multiple indications, and measure scientific education with real-time dashboard metrics covering movement from awareness to script to intent. Extend scientific publications and disease-state education while equipping field teams with engagement insights.

Best Fit

• Commercial, brand and field teams needing coordinated HCP journeys, CRM decisioning, targeting and campaign measurement across channels.
• Medical affairs teams needing cross-channel HCP education, scientific dissemination and measurable engagement reporting.