Salesforce Life Sciences Cloud

Salesforce Life Sciences Cloud is a software platform for life sciences CRM, field medical work, medical information, patient services, clinical recruitment, and cell and gene therapy orchestration. Its workflows support provider engagement, patient intake, benefits verification, site identification, and advanced-therapy scheduling.

CRM, Engagement, and Field Medical

• Manage life sciences customer engagement through CRM, omnichannel orchestration, and next-best-action recommendations such as suggested visits and emails. Package promotional and scientific content for healthcare professionals in a personalized portal.
• Plan and report healthcare-provider visits for field sales and medical teams, while using intelligent content and remote engagement capabilities. Capture medical inquiries, adverse events, and product quality complaints from healthcare professionals, then search approved content to assemble compliant scientific responses.

Patient Services and Recruitment

• Manage patient-program forms from intake through processing and use care-program data to enroll and manage patients.
• Verify and re-verify pharmacy benefits, and support eligible participant onboarding through AI-enabled matching, personalized portals, and personalized messages that help prevent attrition.

Commercial and Scientific Operations

• Plan accounts, align healthcare providers and organizations to territories, segment targets, execute call plans, and manage compliant field communications including approved email and eDetailing.
• Collect medical insights from meetings, calls, and research, then tag, vote on, and link related insights to identify trends. Support regulated field events, including speaker programs, within a structured workflow.

Clinical, Therapy, and Field Operations

• Identify suitable research sites for clinical studies and support appointment scheduling for advanced-therapy program participants through multi-step scheduling.
• Orchestrate cell and gene therapy delivery with automation, compliance, and unified data to help identify bottlenecks. Manage sample inventories and distribution records.

Best Fit

• Best suited to pharmaceutical, MedTech, consumer health, and animal health organizations seeking software for CRM, field medical, patient services, clinical recruitment, and selected advanced-therapy workflows.
• Relevant buyers include commercial operations, medical affairs, patient services, clinical operations, and teams managing cell and gene therapy programs.