Neolytica

Neolytica is transforming KOL and HCP insights into impact, driving success with customized insights and next best actions. A QPharma company, it pairs AI that scans more than 100,000 digital sources with expert human review, and gives medical affairs and marketing teams a single platform with strict compliance firewalls.

KOL Mapping and Engagement Planning

• Map experts with Ti Expert, a technology and consulting solution built on a customized database for each client's topics rather than a syndicated KOL list. It covers KOL influence mapping and engagement planning, gap analysis, landscape analysis and message mapping, and the identification of rising stars and bridge builders.
• Identify regional community leaders and local influential HCPs alongside national KOLs, using referral patterns, claims data and patient volume to build local influence network maps.

Social Listening and Impact Measurement

• Track experts' discussions, activities and sentiment across geographies and languages, with custom real-time dashboards for the competitors, indications and geographies that matter and alerts for sentiment shifts, volume spikes or emerging themes.
• Measure the impact of medical communication with sentiment analysis rather than just share of voice.
• Keep teams current with NotifyMe, a KOL engagement service that sends weekly email summaries on chosen KOLs and HCPs, plus real-time notifications of major updates.

Next Best Action

• Turn sentiment changes into the next best action and next best expert with My Insights. Its Next Best Dialogue module translates expert data into focused, prioritized suggestions on what to discuss next and who is best placed to lead the conversation.

Commercial and Payer Planning

• Target HCPs by influence and network as well as prescriptions, analyze Rx data and referral patterns, and plan calls and sample allocation.
• Identify high-priority payer organizations and the decision-makers within IDNs and P&T committees, and understand the payer environment in key accounts to make pre- and post-launch decisions on payment models, contracting and reimbursement.

Best Fit

• Medical affairs, commercial marketing, sales and market access teams that want a customized KOL universe, sentiment-driven engagement and next-best-action guidance on one compliant platform.