Data, Analytics & AIData Foundations & Platforms

Master Data & Customer 360

Services and software for entity mastering, golden records, maintained customer or reference profiles, and Customer 360.

Capabilities in this workflow

Vendors supporting this workflow

H1 is a software and data intelligence platform providing HCP/HCO data, KOL identification, and study feasibility and site selection.
Evidence-backed workflow match
Matches Master Data Management & Customer 360
“Unify and consolidate your HCP data with ours—standardize, enrich, and streamline your information.”
Source: h1.com

Also offers: Healthcare Professional & Organization (HCP/HCO) Data, KOL Mapping & Expert Identification, +1 more

Definitive Healthcare is a data and analytics provider offering claims-based RWE, HCP/HCO reference data, and patient journey analytics.

Products: Atlas All-Payor Claims, Atlas Prescription Claims +11 more

Evidence-backed workflow match
Matches Master Data Management & Customer 360
“Bring important data into focus by consolidating, deduplicating, and enriching HCP and HCO records. Improve data quality, consistency, and decision-making across systems and teams.”
Source: definitivehc.com

Also offers: Real-World Data Platform, Healthcare Professional & Organization (HCP/HCO) Data, +2 more

Axtria is a life sciences software and analytics provider for sales operations, commercial analytics, and real-world evidence.

Products: Axtria SalesIQ, Axtria MarketingIQ +7 more

Evidence-backed workflow match
Matches Master Data Management & Customer 360
“With an effective data strategy and cloud-based master data management tools, you can unify disparate records, enforce governance, streamline compliance, and gain access to…”
Source: axtria.com

Also offers: Commercial Performance Measurement, Territory Alignment & Roster Management, +3 more

Veeva Systems is a life-sciences software and data provider offering CRM, medical information, regulatory, and clinical operations platforms.

Products: Vault CRM, Veeva RIM +6 more

Evidence-backed workflow match
Matches Master Data Management & Customer 360
“Network MDM is a global, multi-domain master data management platform and customer master application for pharmaceuticals and biotech.”
Source: veeva.com

Also offers: Life Sciences CRM, Regulatory Information Management (RIM) Platforms, +4 more

Humigent makes commercial measurement, forecasting and incentive software, Data Lens for data quality and MSL Voice for Medical Affairs field intelligence.

Products: MSL Voice, Data Lens

Evidence-backed workflow match
Matches Master Data Management & Customer 360
“One Customer Universe unifies every HCP and account dataset into a single, AI & analytics-ready source of truth.”
Source: humigent.ai

Also offers: Forecasting & Demand Modeling, Medical Insights Management, +3 more

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Agency · +3 more types

Precision AQ is a life sciences agency for market access and HEOR strategy, KOL engagement and scientific communications.

Products: AccessGenius, AccessGenius Insights +9 more

Evidence-backed workflow match
Matches Master Data Management & Customer 360
“Enable a seamless translation and integration of transaction and formulary data under a common real-world payer definition allowing for one version of payer truth across your…”
Source: precisionaq.com

Also offers: Market Access Strategy & Launch Planning, Key Opinion Leader (KOL) & Stakeholder Engagement, +3 more

Saama is a life-sciences software and services provider offering biostatistics, clinical data management, data integration and AI-enabled analytics.

Products: Smart Data Quality, Smart Medical Coding +7 more

Evidence-backed workflow match
Matches Master Data Management & Customer 360
“A high-fidelity source of truth connecting demographics, insurance, and pharmacy data into a single Golden Record.”
Source: saama.com

Also offers: Clinical Data Management, Data Integration, ETL & Interoperability, +1 more

Blue Matter Consulting is a strategic consulting firm providing launch readiness, portfolio strategy, market access, and medical affairs planning.

Products: Twine, Narralytix +1 more

Evidence-backed workflow match
Matches Master Data Management & Customer 360
“Developed by Blue Matter and purpose-built for biopharma, Twine delivers a complete data warehousing, MDM, and reporting solution that turns complex data into actionable insights.”
Source: bluematterconsulting.com

Also offers: Product Launch Strategy & Readiness, Market Access Strategy & Launch Planning, +2 more

Trinity Life Sciences is a commercialization intelligence partner offering market access strategy, launch strategy, forecasting and market research.

Products: TrinityEDGE, InsightsEDGE +6 more

Evidence-backed workflow match
Matches Master Data Management & Customer 360
“Trinity MDM is a cloud-native master data management platform built for commercial life sciences that automates stewardship and record matching with machine learning confidence…”
Source: trinitylifesciences.com

Also offers: Market Research & Primary Insights, Product Launch Strategy & Readiness, +2 more

ZS is a life-sciences consulting, technology and data firm providing commercial strategy, market access, medical affairs and clinical planning services.

Products: ZAIDYN, ZS Trials.ai +3 more

Evidence-backed workflow match
Matches Master Data Management & Customer 360
“…Deliver trusted enterprise data Our enterprise master data management (MDM) services enable trusted, connected data through our full-scale enterprise MDM strategy, implementation…”
Source: zs.com

Also offers: Segmentation, Targeting & Call Planning, Medical Insights Management, +6 more

IQVIA is a CRO and technology provider delivering clinical trials, real-world evidence, commercial intelligence and safety operations.

Products: IQVIA Vigilance Platform, SmartSolve +4 more

Evidence-backed workflow match
Matches Master Data Management & Customer 360
“Master Data Management A purpose-built life sciences information management solution leveraging a multi-domain approach to manage enterprise data for consistent, reliable and…”
Source: iqvia.com

Also offers: Full-Service Clinical Trial Execution (CRO Services), Real-World Data Platform, +6 more